Deloitte Digital Consumer Trends is a global survey on technology, media and telecommunications. Fieldwork takes place annually between April and May to ask people how they use, experience, and buy all manner of digital products. In the UK, questions were asked to a nationally representative sample of over 4000 people.

In this report, we cover the metaverse, virtual reality, and web3 (i.e. blockchain-based assets like cryptocurrency and NFT's). It asks how many people really understand what the metaverse is, and who could be left behind. It looks at VR headset adoption, barriers to headset sales, and barriers to regular usage of those headsets. Finally, it speculates what role web3 should play, if any, to make connections between separate metaverse siloes.

To learn more about our Digital Consumer Trends 2022 reports, written by Ben Stanton, visit our dedicate web page or download our Metaverse section to explore these technologies, and how to make them purpose driven.